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Wholesale & distribution

Keep prices, stock and accounts current without it living in one person's head.

A wholesaler runs on margin and turnover, and both are quietly eroded by admin nobody has time for: price files that arrive and sit, stock reordered from memory, accounts chased when somebody remembers, faulty product credited out and never claimed back. None of it is hard. All of it is constant, and most of it is held by one person who cannot take a fortnight off.

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What we see

The bottlenecks in this industry.

Supplier price files arrive in whatever format the supplier uses, and updating your own prices and customer price lists is a manual job that waits for a quiet week.

Recommended retail prices are given to stockists without anyone checking what the market is actually charging for the same product.

Reordering depends on one person knowing which lines move, what the minimum order quantity is and how long the supplier takes.

Overdue accounts are chased when somebody remembers, credit limits are often not set at all, and faulty stock is credited to the customer but never claimed back from the supplier.

What we build and automate

Built around how this work runs.

01

Supplier price files in, price lists out

A supplier file is read, your markup or margin rules applied by brand or category, your rounding applied, and an updated customer price list produced for review before anything changes.

02

Market-checked pricing guidance

Your recommended prices tested against what is advertised publicly, so the guidance you give stockists is based on the current market rather than last year's sheet.

03

Reordering with approval

Lines that drop below their minimum turned into a draft purchase order against the right supplier, with order quantities and lead times applied, waiting for somebody to send it.

04

Debtors, credit and claims

Staged reminders on overdue accounts, a flag before an order goes out to a customer already over their terms, and faulty-product claims assembled and drafted to the supplier while the detail is still fresh.

What changes

Where this usually lands.

Slow-moving stock, before it is deadLines that have stopped moving surfaced monthly with a suggested special or bundle, while there is still margin in clearing them.
Trade questions answered after hoursStockists get stock, order-status and product answers from your own data and supplier specifications, with anything unusual handed to a person with the context attached.

Further reading: Why one agent is the wrong shape · 7 minute read

Tell us where your wholesale & distribution operation is losing time.

Describe the problem in plain terms and we will tell you the most practical next step.

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